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You’re Publishing.
Buyers Still Don’t “Get” You.

That’s not a content problem. It’s a narrative problem.

Why Marketing Feels Harder Than it Should

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Execution Isn’t The Issue

Teams are busy. Output exists. Impact doesn’t.

Marketing Sits Downstream

Which means no clear point of view ever forms.

Sales Keeps Resetting Convo

Because buyers arrive without context.

Most startups don’t lack effort. They lack alignment.

How B2B Buying Really Works

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Shortlists Form Early

Vendor names feel familiar before anyone goes looking.

Risk Beats Features

Buyers choose what’s easiest to defend internally.

Language Shapes Decisions

If you don’t give buyers words, they borrow someone else’s.

Marketing that ignores this becomes noise.

How We Think Marketing

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Narrative Before Promotion

We don’t pitch until the problem is clear.

POV Before Output

Fewer ideas. Repeated on purpose.

Buyers Before Ego

We listen harder than we broadcast.

This is how memory is built.

How This Turns Into Real Work

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High-leverage Inputs

Conversations, not content factories.

One Idea, Many Formats

Depth once. Clarity everywhere.

Founder Time Is Protected

Periodic. High-context. No influencer nonsense.

Execution exists to compound belief, not chase reach.

What Working Together Usually Looks Like

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First 30 Days

(Direction + momentum)

✅ POV and buyer language take shape ✅ Conversations and early content go live ✅ Real market signals start coming back

Next 60–90 Days

(Focused execution)

✅ Core narratives are repeated, not reinvented ✅ Content becomes consistent and recognisable ✅ Sales sees better-informed conversations

Beyond That

(Compounding)

✅ Buyers arrive with context ✅ Sales spends less time explaining ✅ Marketing stops feeling reactive

We customise our strategy to match your category, product, and buyer-understanding maturity.

What This Needs From You

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Leadership Participation

Not constant. But non-negotiable.

Comfort with Taking a Stand

Clarity always excludes someone.

Patience Measured in Months

Not weeks. Not campaigns.

If leadership opts out entirely, outcomes are capped.

Who This is (and isn’t) For

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Not for Quick Lead Spikes

There are faster ways to do that.

Not for Hands-off Founders

Narratives can’t be outsourced.

Not for Vague Positioning

Distinctiveness requires decisions.

This does work for teams willing to build trust before demand.

Kavita Shenoy, Founder, Voiro

"A lot of people have asked me whether we do all our marketing production in house and no, we have some of the best help from our friends at anotherwaytosell."

Contact Info

LinkedIn / 8971180077 / santhosh@anotherwaytosell.com / ClayWorks Shankara

Registered Address

1/B, 10th Main, 4th Block, Rajajinagar, Bangalore - 560010

Registered Company: VMM Artistic Work Solutions Private Limited

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